About Us

Welcome to Cha Cha Cha Dive Shop

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At Cha Cha Cha Dive Shop, diving isn’t just our business — it’s our passion. Since 1991, when we first opened our doors in Cozumel, we’ve been sharing the magic of the island’s world-class reefs with divers from all over the world.

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What sets us apart? It’s simple: small groups, personal attention, and a deep love for the ocean. We believe your dive experience should feel easy, fun, and unforgettable — not rushed or crowded. That’s why we limit our trips to just 7 divers per group, giving you more space, more comfort, and more time to enjoy every moment.

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Our boats are specially designed with divers in mind, and our crew is here to make you feel like part of the Cha Cha Cha family — whether it’s your first dive or your fiftieth.

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After a recent rebranding and a few renovations, we’re looking better than ever — but we’re still in the same spot, still run by the same people, and still delivering the personalized, professional service that made us a favorite for over three decades.

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Let’s dive the way it should be: relaxed, safe, and full of joy.